The article focuses on the four basic principles the true experts are guided by when composing the text for an email marketing campaign. Treat your readers as VIP clients: the customers subscribed to your newsletter adore your service, blog or website – that’s why they’ve provided you with their addresses. Appreciate your fans and reward them for being loyal. They should be the first customers to know about discounts and sales. Offer some decent advantages to your subscribers: grant exclusive discounts or trial period codes, in words of one syllable, share something truly valuable with them.
Help yourself with a generous portion of tips and recommendations by HTP digital marketing agency Manchester gurus, the guys who have managed to bring GMB Material Handling, Ultrasonic and dozens of other companies to the top with quite modest budgets.
Provide your subscribers with useful information
What kind of messages do you open and which one do you send to spam immediately? Right, you will hardly spend your time on email messages that serve no useful purpose. Please your readers with fresh, offbeat content, otherwise your magazine, blog or newsletter risks to end up in failure.
Take advantage of personality and charisma
You will hardly catch the fancy of a reader with dry and boring content – the primary objective of the introductory words is to hook the reader. Therefore, you may try to add personality and charisma in your mailings: perhaps, the subscribers agreed to receive newsletter because of your voice, mannerisms or sense of humor. Who knows, maybe your funny, humorous writing will bring you a lot of money. Feel free to play with various methods, but remember about the golden medium.
Brevity, the sister of talent
Keep in mind that an average user receives dozens of emails on a daily basis. That’s why your list should be short and easy to understand. Try conveying your message by adding links to the source with comprehensive information (ideally, a website or landing page) and leave crucial information only. Create engaging titles, short, yet vivid descriptions. Use simple language and don’t force your customers to read very attentively. The easier it goes, the better.
If you are looking to make the most of your mailing efforts, consider the option of getting in touch with industry experts. Get in touch with HTP digital marketing Manchester team – these guys will help you press for sky-high results through planning, preparing and implementing smart, sophisticated campaigns. The company offers a wide array of email marketing services: with powerful, custom written software, top class specialists and years of experience under the belt, you can be sure the mission is doomed to success.
HTP specialities are legal, manufacturing and innovation industries, however, the company is considering new business opportunities, which means you the odds to team up with a triple A class team are very good.